Before: More than 99% of traffic coming to the hotel’s website left without completing a booking. Sunwapta had tried using a pop-up with an exclusive offer to get more direct bookings. However, without a way to engage with site visitors to serve them better by understanding why they were coming and what they were looking for, Sunwapta wasn’t getting any results.
After: Sunwapta saw a 40% increase in direct booking conversion in their first month after utilizing the chatbot. 133 customer requests were automatically dispatched and 31 reservations were created which resulted in 68 room nights.
Revenue created: $28,501.78
Commissions saved: $2,377.91